Facebook Ad
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An excellent advertising tool for brand awareness - target and reach more qualified customers and boost your revenue-driving efforts with Facebook advertising.

Facebook Advertising services

Facebook has become an indispensable platform for businesses to advertise on, primarily due to its massive audience of over two billion monthly users, diverse ad types, and advanced targeting options.

At Soscify, we provide comprehensive Facebook advertising services that enable businesses to maximize the potential of this platform. Our services include developing your advertising strategy, creating ad creatives, launching your ads, and monitoring their performance.

If you want to learn more about our Facebook advertising services, continue reading or contact us directly to speak with one of our experienced strategists. You can call us at +234 704 4631 4228 or reach out to us online.

Maximize your Facebook ad performance with our expert management services

At Soscify, we specialize in creating Facebook ad campaigns that deliver the best possible return on investment. Our team of Facebook Ads experts has in-depth knowledge of the platform and understands what works and what doesn't. Additionally, our in-house copywriters are skilled in creating compelling ad content that resonates with your target audience.

As a full-service digital agency, we understand that driving traffic to your landing pages is only half the battle. That's why we are meticulous about what happens after users click on your ad. Our team will work with you to optimize your landing pages, ensuring that they are tailored to your specific marketing goals.

Whether you're an e-commerce business looking to expand your reach and increase sales or a service-based business hoping to generate leads, we'll create and manage a Facebook Ads campaign that is designed to meet your unique needs and objectives.

Why consider using Facebook advertising to reach your target audience?

Advertising on Facebook and partnering with a professional Facebook advertising management agency has several advantages. These benefits include:

  • Access to the largest and most active social media network
  • The ability to create highly-targeted ads that specifically reach your desired audience
  • The ability to use remarketing ads to reconnect with visitors to your website
  • The ability to reach 1,000 people in your target audience for an average cost of $7.19
  • The opportunity to drive valuable traffic from social media to your website

Moreover, when you leverage Facebook ad management services, you can also benefit from:

  • Expert advice from qualified social media experts who are Meta Business Partners
  • Competitive strategies gained through years of experience
  • Insightful knowledge about your competitors that can help enhance your campaign
  • Actionable reporting that can inform your team and improve your strategy
  • The use of artificial intelligence and machine learning technology to make data-backed decisions about your campaign.

Soscify is an expert Facebook advertising service provider that offers strategic solutions aimed at delivering your brand message effectively to people who are likely to be interested in your business - your potential customers.

We work with you to identify your target audiences and determine the most effective approach to reaching them. With our assistance, your business can achieve all its social media and marketing goals.

Our seasoned social media professionals will work with you throughout the entire advertising campaign, including the targeting phase and monitoring stage, to ensure that we meet all your needs and preferences at every step of the way.

What type of business should use Facebook ad management services?

Are you unsure about the benefits of investing in Facebook ad management services for your business? Partnering with an expert Facebook advertising agency is a great choice if you want to:

  • Leverage the expertise and resources of a specialized agency
  • Improve your brand awareness using Facebook
  • Save time on marketing your business through Facebook
  • Gain clarity on advertising on Facebook, scaling campaigns, and assessing results
  • Compete with other businesses in your industry
  • Optimize ad clicks, expenses, and conversions
  • Develop effective Facebook advertising campaigns
  • Gain access to advanced analytics tools that can help you track the performance of your ad campaigns and make data-driven decisions

If you're still uncertain about whether Facebook ad services are suitable for your enterprise, then you can contact our strategists. Simply provide details about your business, objectives, and current advertising strategy, and our team can advise you on whether it's worthwhile to invest in professional Facebook advertising packages.

What comes with our Facebook Advertising management services?

Soscify offers comprehensive Facebook advertising solutions that cover all aspects of advertising on the platform. When you choose our services, your company will benefit from the following monthly deliverables:

  • Custom ad strategy and planning
  • Advertising campaigns
  • Fine-tuning of targeting and copy
  • Reporting, analysis and optimization
  • One-on-one consultation with our experts

Furthermore, when you use our services for managing your Facebook ads, you will receive the following benefits:

  • Expert social media specialist focused on your brand
  • Tailored Facebook advertising plan to fit your business goals
  • Optimized mobile-friendly Facebook ads for maximum reach
  • Demographic targeting to ensure your ads reach the right audience
  • Professional Facebook Advertising account setup and optimization
  • Installation of Facebook Pixel to track website conversions and performance
  • Quick 24-hour response time for all your inquiries
  • And lots more

Moreover, if you opt for Soscify to handle your social media advertisements, you can also enrol for comment monitoring. In case you plan to extend your ads to other social platforms such as Instagram or Twitter, we can assist you in devising more campaigns, ads, and other promotional activities.

What to consider when looking for a Facebook Advertising agency

Finding the right partner to work with your business for Facebook advertising services is crucial. It's advisable to search for a Facebook advertising agency that keeps up with the latest Facebook advertising trends and makes continuous efforts to train their team members to excel in new strategies.

Below, you'll find several important aspects that you should take into account when searching for a Facebook advertising agency, these include:

  1. Experience and expertise

    Look for an agency with experience and expertise in Facebook advertising. They should be able to provide you with case studies, references, and a portfolio of their work.

  2. Target audience

    When searching for an agency to handle your Facebook ads, it's important to evaluate their experience in targeting your specific audience. For instance, if your target audience is highly specialized, it's advisable to seek out an agency with expertise in that niche.

  3. Services offered

    Ensure that the agency provides services that align with your requirements. Are you seeking assistance with ad creation, targeting, or optimization? Or do you require help with strategy or reporting? It's crucial to verify that the agency can handle your specific service needs.

  4. Communication and reporting

    When searching for an agency to handle your Facebook ads, prioritize finding one that maintains clear and consistent communication with you. It's crucial that they can offer you routine updates on the progress of your ads through regular reports.

  5. Pricing strategy

    Consider the agency's pricing structure. Do they charge a flat fee or a percentage of your ad spend? Make sure you understand the pricing and that it fits within your budget.

  6. Compatibility

    For a successful campaign, it's crucial to evaluate the culture and personality of the agency to ensure compatibility. Good communication and effective teamwork are key factors in achieving better results.

  7. Reputation

    To find a reputable agency, it is important to review their online ratings and request references to verify their track record.

Using the aforementioned tips, you can discover a remarkable Facebook advertising service provider, like Soscify, to handle your business needs.

What are the metrics used to evaluate the effectiveness of Facebook ads?

Soscify employs a range of methods to gauge the efficiency of Facebook advertising campaigns. We analyse information obtained from Facebook Ads Manager, which assesses network performance, and Google Analytics, which evaluates site performance.

Network performance refers to the success of Facebook ad campaigns as measured by key metrics such as reach, impressions, clicks, click-through rate (CTR), conversion rate, and cost per action (CPA).

In contrast, site performance refers to how effectively your website or landing page engages users after they have clicked on your Facebook ad and landed on your website. Key metrics that determine site performance include page load speed, bounce rate, time spent on the site, and conversion rate.

At Soscify, our team of Facebook ad specialists can help you identify your key performance indicators (KPIs) and assess your campaign results to enhance and optimize overall effectiveness.

Facebook Ads Manager

The success of Facebook advertising campaigns is measured based on the objectives of each campaign.

However, some metrics are commonly used across different campaigns. These metrics include impressions, reach, results (such as clicks, views, post engagements, and conversions), cost per result, and results rate (such as click-through rate and conversion rate).

To enhance Facebook advertising analysis, we install the Facebook Pixel via Facebook Ads Manager. This tool enables more comprehensive tracking of website visitors and their behaviour.

The Facebook Pixel is a code snippet embedded in the head tag of every page on your website. It can track all visitors to your site, not just those who came from Facebook. The Pixel monitors the pages they visit and the actions they take.

By using the Facebook Pixel, advertisers can engage in remarketing campaigns aimed at website visitors and keep track of and evaluate leads and sales generated.

Google Analytics

If your Facebook ad strategy aims to boost website traffic, it is crucial to use Google Analytics to evaluate its effectiveness.

At Soscify, we analyse how visitors interact with your website after engaging with your ad on Facebook.

We consider several crucial aspects such as:

  • The duration of their visit
  • The number of pages viewed
  • The ratio of new visitors
  • The bounce rates

Both Google Analytics data and on-network performance are taken into account when optimizing Facebook ad campaigns.

What types of ad formats are available through Facebook ad services?

At Soscify, we understand that choosing the right ad format is crucial for any Facebook advertising campaign. We are here to assist you in identifying the most suitable ad format, taking into account your objectives and available resources.

We offer a comprehensive range of Facebook ad services that utilize all available ad formats. The fundamental components of any ad campaign are copy, tone, call-to-actions, and media plan. These elements serve as the foundation for different ad formats, making it essential to have compelling elements in these areas to optimize your ad formats for the campaign.

There are various ad formats available, each with its own benefits and purposes. These include:

  1. Image Ads

    This advertising format allows you to showcase your products or services using either a single image or a carousel of images on Facebook. It is most commonly used to increase brand awareness, website visitors, and generate leads and sales.

  2. Video Ads

    These ads allow you to tell your brand story through video content that can be up to 240 minutes long. Video ads have the potential to be more engaging and memorable than other types of ads because they can convey more information and emotion in a short amount of time.

  3. Carousel Ads

    This ad format showcases multiple images or videos in a single ad, each with its own link. They are often used to boost website traffic, promote products/services, and increase brand awareness. Carousel Ads are particularly effective for e-commerce and retail businesses looking to showcase numerous items in a single ad.

  4. Instant Experience Ads

    Formerly known as Canvas Ads, these full-screen, mobile-optimized ads offer an immersive experience with interactive elements like videos, photos, calls to action, and more. It allows you to create a customized landing page experience within the Facebook app, rather than directing users to an external website. Instant Experience Ads are designed to drive more engagement and conversions by providing a more interactive and immersive ad experience for your users.

  5. Collection Ads

    These ads allow you to showcase your products or services in a way that encourages users to browse and shop. This ad format is specifically designed for mobile devices and provides a full-screen experience that combines video, images, and product catalogues.

We hope this information helps you make an informed decision when choosing the right ad format for your Facebook advertising campaign. Feel free to contact us for more information about our Facebook ad services.

Explore the range of objectives covered by Facebook Ad services for effective marketing campaigns

Facebook ad services cover a range of objectives that you can choose from based on your marketing goals. These objectives are designed to help you achieve specific results, such as increasing brand awareness, generating leads, driving website traffic, and more.

Here are some of the key objectives that Facebook ad services cover:


Are you looking to target a fresh audience or broaden the recognition of your brand? An objective centred on creating awareness would be highly suitable for your advertising campaign.

For instance, a real estate agency may use Facebook advertising to reach people who have recently shown an interest in buying or selling a property. Someone who has been browsing real estate listings online, for example, may see ads for the agency's services on Facebook because of their recent interest in real estate properties.

Facebook offers two advertising objectives for businesses to increase brand awareness, which are Brand Awareness and Reach.

Both options aim to increase awareness, but they have distinct differences.

The Brand Awareness objective is designed to target individuals who are likely to be interested in the brand, products, or services. On the other hand, the Reach objective aims to reach the highest number of people within a specific target audience.


When creating a Facebook ad, it's important to choose a consideration objective that guides people through the conversion funnel. These objectives encourage users to take action, such as visiting a website or watching a video, and help move them beyond the initial awareness stage. By interacting, watching, clicking, or engaging, they become more invested in your brand.

There are several consideration objectives available on Facebook, including Traffic, Engagement, App installs, Video views, Lead generation, and Messages.

Here's a brief overview of each objective:

  • Traffic: This objective is designed to increase the flow of visitors to your website or landing page.
  • Engagement: This objective is used to increase engagement on a post or page, such as likes, comments, and shares.
  • Lead generation: This objective is used to collect leads from potential customers who have shown interest in a product or service.
  • Video Views: This objective is focused on getting people to watch your video content.
  • App installs: This objective is used to promote the installation of your business mobile app.
  • Messages: This objective is used to encourage users to start a conversation with your business on Facebook Messenger.


Facebook can be a powerful tool to increase your business's profitability. It offers three objectives that can help you drive more sales to your brick-and-mortar store or website.

These objectives work best when targeted towards people who have already shown an interest in your business.

Here are the three objectives you can use:

  • Conversions: This objective is designed to encourage people to take specific actions on your website, such as making a purchase, filling out a form, or signing up for a service.
  • Store Visits: This objective is designed to increase the number of people visiting your brick-and-mortar store by targeting individuals who are located nearby and have an interest in your business.
  • Catalogue Sales: This objective is designed to promote your products from a catalogue to people who are likely to be interested in them, to drive sales for e-commerce businesses.

By selecting the right objective and targeting options, you can use Facebook ad services to achieve your specific marketing goals and reach your target audience with relevant and engaging ads.

If you're unsure about which Facebook Ad objectives and targeting options are most effective for your business, please contact us online or by calling us at +234 704 4631 422. Our Facebook Ad specialist will be happy to assist you in determining the most suitable strategy to achieve your marketing goals.

Maximising audience targeting with Facebook Advertising

Facebook advertising allows you to target a diverse range of audiences based on your campaign's specific goals. Our Facebook ad services utilize three primary categories of audiences: Custom Audiences, Saved Audiences, and Lookalike Audiences.

Custom Audiences on Facebook allow you to use data and engagements from your website and Facebook pages to create audiences. These audiences can be built using website traffic, customer lists, or users who have engaged with your Facebook page or watched your videos.

By using custom audiences in remarketing campaigns, you can target your current customers and keep them engaged, as well as remain visible to users who are considering making a purchase or converting. You can also combine custom audiences with Saved Audiences' identifiers to make the targeting more specific.

Saved Audiences refer to groups of people categorized based on demographics, age, gender, location, interests, and behaviours. You can leverage this information to build audiences that align with your target audience's attributes and preferences.

A Lookalike audience is composed of individuals who possess characteristics similar to those in a Saved or Custom audience, such as shared interests, demographics, and behaviours.

You can apply any of the available identifiers in Saved Audiences to Custom and Lookalike audiences.

Get started with Facebook advertising services

Are you looking to enhance your business through social media advertising? Facebook is the perfect platform to kickstart your campaign. With over 2.7 billion active users each month, Facebook provides an enormous audience for your business.

Its advanced targeting options allow you to reach the exact audience you want, based on various factors such as demographics, interests, behaviours and more.

Furthermore, Facebook advertising is cost-effective and provides clear metrics to measure the effectiveness of your ad campaigns, giving you the opportunity to enhance their performance.

Imagine reaching thousands of potential customers with a single Facebook ad! You can achieve this with our Facebook advertising services. Our expert team will help you create ads that are tailored to your target audience, ensuring maximum ROI for your business.

Don't miss this chance to maximize your business growth potential with Facebook ad management services from Soscify. Contact us today to begin elevating your business to the next level.

Your burning Facebook Ads management services FAQs

Do you have further questions about our Facebook Ads management services? Here are some common queries raised by our clients. If you don't find the answer to your question, please check our general FAQ page or for further information.

What is Facebook advertising?

Facebook advertising is a form of digital advertising that allows businesses and individuals to promote their products or services on Facebook's platform. This includes ads that appear in users' newsfeeds and ads that appear on the side or within Facebook's Marketplace.

What are Facebook advertising management services?

Facebook advertising management services are services that help businesses create and manage their Facebook advertising campaigns. These services typically include creating and designing ad campaigns, setting up ad targeting and budgeting, monitoring ad performance, and optimizing campaigns for better results.

How does Facebook advertising work?

Facebook advertising allows you to create ads that target specific demographics, interests, and behaviours. When you create an ad, you can choose who sees it based on factors such as age, gender, location, interests, and more. Facebook then uses an auction system to determine which ads are shown to which users.

Why do I need Facebook advertising management services for my business?

Due to its popularity and effectiveness as an advertising platform for businesses to connect with their target audience, Facebook advertising management services are crucial.

Managing Facebook advertising campaigns can be a time-consuming process, and it demands specialized knowledge and expertise to achieve success.

Engaging Facebook advertising management services allows your business to optimize its advertisements for maximum results while also freeing up time for you to concentrate on other areas of your business.

How do I select the best Facebook ad management services agency for my business?

To choose the best company that can manage your Facebook advertising campaign, begin by comparing various agencies. Seek out an agency that has a proven track record of delivering successful results and good reviews from previous clients. Consider the agency's experience, expertise, and pricing before making a decision. Also, it's important to select a firm that is open and communicative about its approaches and tactics.

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