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Revolutionize your campaign with marketing analytics services

Before the rise of the internet and modern online marketing methods, companies used to spend large sums of money on marketing, but they lacked the relevant information needed to make efficient use of these funds.

The conventional method of marketing has since been replaced by the modern central hub which is the internet. Nowadays, you can leverage information and data about your marketing campaigns to make more informed decisions.

By using analytics tools, you can gain valuable insights into your marketing strategies and extract useful information about how visitors interact, value, and respond to your marketing campaigns.

These tools can provide a vast amount of information about campaign performance, making it essential for your business to have access to these services if you want to maximize your marketing budget.

By analysing and interpreting this data, you can improve your internet marketing efforts and achieve better results for your company.

What is marketing analytics?

Marketing analytics is the process of collecting, measuring, analysing, and interpreting data related to marketing efforts and consumer behaviour. Marketing analytics aims to help businesses make data-driven decisions that optimise their marketing strategies and maximise their ROI.

Marketing analytics can involve a variety of techniques and tools, including data mining, predictive modelling, customer segmentation, and performance metrics analysis. By using marketing analytics, businesses can gain insights into consumer behaviour, identify opportunities for growth and improvement, and measure the effectiveness of their marketing campaigns.

Keep track of your campaigns with marketing analytics services

It's essential to monitor the progress of your marketing campaign to ensure it's delivering the desired results. By using marketing analytics services, you can gain a better understanding of your campaign's performance and identify areas for improvement.

Soscify is a leading marketing analytics company that can assist you in understanding your campaign's performance and improving your results. With our advanced tools, we can provide you with actionable insights from your data, making Soscify an excellent partner for your business.

If you want to learn more about our marketing analytics services and why Soscify is one of the best marketing analytics companies, feel free to contact us online or if you prefer to speak with one of our strategists, give us a call at +234 704 4631 422.

Marketing analytics services from Soscify

At Soscify, we offer a complete suite of marketing analytics solutions to cater to all your needs. Our diverse range of services has everything you need to maximize the potential of your marketing analytics.

Explore the list of services we provide below to see how we can assist you in leveraging your marketing data to the fullest.

Google Analytics consulting

It is important to have Google Analytics consulting included in your marketing analytics services package.

Google Analytics is a crucial aspect of your online marketing efforts, whether you're running a pay-per-click campaign or investing in search engine optimization. It enables you to monitor your strategy and its outcomes.

Soscify provides Google Analytics consulting to assist you in obtaining the most out of your campaign data.

By investing in Google Analytics consulting, you will receive assistance with:

  • Google Analytics tracking setup
  • E-commerce setup
  • Audience segmentation
  • Data analysis
  • And more

This will help you understand your data and devise strategies to improve your campaigns, resulting in better outcomes for your company.

Our Google Analytics consulting service aims to assist you in understanding your data and developing strategies to improve your campaigns. By gaining insight into how your campaigns are contributing to your outcomes, you can refine them to achieve superior results for your business.

By teaming up with Soscify for your Google Analytics consulting needs, we will carry out the following tasks:

  • Establish Google Analytics tracking on your website
  • Assist you in defining specific objectives and events
  • Divide your audience into segments to achieve improved outcomes
  • Prepare customized monthly reports
  • Connect your account with social media platforms
  • Produce personalized notifications and alerts

With Soscify's team of experts, you can optimize your Google Analytics and campaigns to achieve better results for your business.

Conversion rate optimization

Your conversion rate is a crucial aspect of your analytics, as it determines your ability to expand your business.

To achieve business growth, it's important to increase your number of conversions.

Soscify offers conversion rate optimization (CRO) services that can help you achieve this goal by generating more conversions and allowing you to observe the positive impact on your campaigns.

Investing in CRO services will provide you with various benefits, including but not limited to:

  • Usability analysis
  • Setting up confirmation and thank-you pages
  • Auditing your current conversion efforts
  • Receiving raw heatmap data
  • Analysing your Internet marketing conversion efforts
  • Conducting conversion funnel analysis
  • Analysing your website copy
  • Assessing aesthetics
  • Providing analytics and reporting
  • And lots more

Our conversion rate optimisation services involve analysing your conversion strategy and identifying areas where improvements can be made. We'll analyse your plan to identify where potential customers are dropping off in the buying process and create a plan to convert more leads into paying customers for your business.

By utilizing our conversion rate services, you will be able to achieve the following benefits:

  • Gain an understanding of your website's strong points and areas that need improvement
  • Improve your contact forms to increase the number of completed forms
  • Make informed decisions about your website based on data analysis
  • Reduce the number of abandoned shopping carts
  • Boost the number of sales and form submissions on your website

If you're looking for a marketing analytics agency that can leverage your analytics data to improve your leads and conversion rates, Soscify is the right choice. Our analytics experts are equipped to assist you in optimizing your online campaigns to improve conversions.

Pay-per-click (PPC) management

Do you currently have PPC campaigns in place for your business? If yes, Soscify can assist you in managing and monitoring the performance of your PPC campaigns. Our PPC management services include the provision of follow-up reports that can help you identify areas of improvement for your campaign.

Our PPC management services come with a range of features such as:

  • Keyword selection
  • Campaign development and strategy
  • Ad campaign copywriting and testing
  • Performance analysis and reporting
  • Bid management
  • And lots more

We have a team of skilled professionals who will assist you in establishing and overseeing your PPC campaign.

We will also help you in experimenting with various ad copies to guarantee that your advertisement is of the highest quality. Once we observe your campaign's progress, we will improve your advertising campaign to generate better results for your business.

Soscify provides effective marketing analytics services that help improve your paid advertising campaigns. We offer a comprehensive PPC management and analysis plan that can assist you in achieving better results.

Social media ad campaign management

Our services include managing social media advertising.

When conducting a social media campaign, it's important to track its performance and ensure it yields the best results for your business.

By teaming up with a marketing analytics company like Soscify, you'll receive comprehensive support for executing and tracking your social media campaigns and metrics.

Soscify provides a social media advertising strategy that incorporates the following features:

  • Personalized ads every month
  • Effective advertising campaigns
  • Modification and improvement of ad copy
  • Creating and adjusting ad account
  • And more

Our experts are always available to execute an advertising campaign across multiple platforms from Facebook to YouTube. Our team can support you in creating a campaign that produces valuable outcomes for your business.

When you’re running paid advertising campaigns, it's important to keep track of its performance and find ways to make it better.

Soscify offers marketing analytics services to assist you with managing your social media campaigns and monitoring their outcomes, enabling you to increase your company's sales and revenue.

Why your business should leverage marketing analytics services

Utilizing marketing analytics services can offer significant insight into how well your marketing strategies are performing, allowing you to make informed decisions on how to distribute your resources.

There are several compelling reasons why your business should prioritize marketing analytics services, such as:

  1. Measure marketing ROI

    Marketing analytics can help you track and measure the ROI of your marketing campaigns. This means you can see which campaigns are generating the most revenue and adjust your marketing strategy accordingly.

  2. Identify target audience

    Marketing analytics can help you identify your target audience by analysing customer demographics, behaviour and preferences, which enables you to create tailored marketing campaigns that will resonate with your target audience.

  3. Optimize marketing campaigns

    Marketing analytics can help you optimize your marketing campaigns by identifying what works and what doesn't. This allows you to refine your messaging, creative, and targeting to maximize engagement and conversion rates.

  4. Predict consumer behaviour

    Marketing analytics can help you predict consumer behaviour by analysing past behaviour and trends. This helps you make informed decisions about future marketing campaigns and products.

  5. Stay ahead of the competition

    Marketing analytics can help you stay ahead of the competition by analysing your marketing strategies and identifying areas where you can differentiate yourself.

What are some key metrics that marketing analytics tools can provide?

Marketing analytics tools provide a wealth of data that can help businesses measure the effectiveness of their marketing efforts.

Below are some key metrics to pay attention to when using marketing analytics tools:

  1. Traffic sources

    Understanding where your website traffic is coming from is important. This information can help you identify which channels are driving the most traffic and which ones may need improvement.

  2. Conversion rate

    The proportion of website visitors who perform a particular action, such as submitting a form or buying a product, is referred to as the conversion rate. Monitoring your conversion rate enables you to pinpoint aspects that need upgrades and optimise your website to achieve better results.

  3. Return on investment (ROI)

    Measuring ROI helps you understand the effectiveness of your marketing efforts in terms of revenue generated. It's important to track ROI by channel to see which marketing efforts are generating the most revenue for your business.

  4. Customer lifetime value (CLV)

    CLV refers to the projected total amount of money that a customer will spend on your products or services during their entire relationship with your business. By monitoring CLV, you can gain insights into the overall worth of your customers and use this information to make strategic choices about customer acquisition and marketing.

  5. Click-through rate (CTR)

    CTR measures the percentage of individuals who click on a hyperlink included in your marketing campaign. By analysing this metric, you can gain insights into how well your online advertising and email marketing strategies are performing.

  6. Social media engagement

    Measuring social media engagement can help you understand how your audience is interacting with your brand on social media. Metrics like likes, comments, shares, and followers can help you track engagement over time and optimize your social media strategy.

  7. Email Open and Click Rates

    The percentage of people who open and click on links within an email campaign.

Marketing analytics tools can offer several important metrics, and the selection of metrics to focus on will vary depending on your business objectives and marketing goals.

What sets Soscify apart from other marketing analytics services?

Now that you’ve gone through our marketing analytics services, you might be interested in knowing the benefits of partnering with Soscify. We would like to provide you with strong reasons why choosing Soscify for your marketing analytics requirements would be a smart decision.

We are equipped with advanced analytics tools

If you're looking for marketing analytics services that are suitable for your business, it's crucial to select ones that provide all the necessary features. To achieve marketing success, you require appropriate tools to oversee your campaign.

At Soscify, we provide all the essential tools to handle your analytics. Our advanced analytics tools can assist you in gathering, assessing, and taking action on valuable data to improve your campaign's outcomes.

Our team consists of specialized professionals

If you're looking for expertise in marketing analytics, it's important to choose a team with a proven track record of success.

At Soscify, we understand the significance of having a team capable of interpreting and utilizing your marketing data. Our dedicated team of specialists, comprising social media pro and conversion rate optimization (CRO) experts, possess the expertise and know-how to help you get the most out of your analytics.

As a Google Analytics-certified company, we have the expertise to understand your metrics and make the best recommendations to boost your campaign's performance. We also have the skills to build and analyse PPC campaigns that drive results and maximize your digital advertising investment.

If you're looking to partner with a company that has a team of experienced professionals, Soscify is your perfect choice.

We have a high client retention rate

When searching for marketing analytics companies, it's important to select those that prioritize client satisfaction. This is because investing resources in marketing analytics services requires finding a suitable partner who can collaborate effectively with your business and deliver the desired outcomes.

By choosing to team up with Soscify, you're aligning with a group of skilled professionals who excel at keeping clients satisfied. Our clients value the services we provide and the results we deliver, which is reflected in our impressive 88% client retention rate.

We are adept at producing measurable results

If you're looking for marketing analytics services, it's important to choose a company that is skilled at producing measurable results. Your marketing analytics provider should examine your campaigns and make ongoing enhancements to improve their effectiveness for your business.

Whether you're aiming to boost conversions or generate more leads, Soscify can assist you. Our expertise in driving measurable results for our clients can help your business expand through marketing efforts.

We provide full disclosure of our pricing and packages

When it comes to investing your resources in marketing analytics services, it can be frustrating to not know what you're paying for. Some companies may try to hide their prices or package details, leaving you uncertain about what you're getting.

However, Soscify takes a different approach. Our marketing analytics services come with straightforward pricing and package options. We provide comprehensive information about our standard or custom plans beforehand, enabling you to make an informed decision on the best fit for your requirements.

We aim to make sure that you are completely assured in your choice of selecting us for your marketing analytics requirements. By being transparent with our methods, you will have a clear understanding of the services you will receive for your business.

Maximize your marketing potential with Soscify's analytics services

Are you ready to invest in marketing analytics services? If yes, Soscify is available to offer assistance. With our extensive experience, we possess the expertise to handle your marketing analytics effectively, enabling you to achieve improved outcomes from your campaigns.

To kickstart your journey with marketing analytics services, reach out to us via our online platform or call us today at +234 704 4631 422 to discuss with our marketing analytics strategist.

Your burning marketing analytics services FAQs

Do you have further questions about our marketing analytics services? Here are some common queries raised by our clients. If you don't find the answer to your question, please check our general FAQ page or for further information.

What are marketing analytics services, and why do I need them for my business?

Marketing analytics services help you gather, analyse, and interpret data related to your marketing efforts. They provide valuable insights into your campaigns' performance, customer behaviour, and ROI.

By utilizing these services, you can make data-driven decisions, optimize strategies, and ultimately enhance your marketing effectiveness.

How can Soscify's marketing analytics services benefit my business specifically?

Soscify's analytics services are tailored to your unique needs. We offer in-depth insights on your target audience, website performance, conversion rates, and more. This data empowers you to refine your strategies, reduce wasteful spending, and maximize the impact of your marketing efforts.

Do I need any technical expertise to use your analytics services?

No, you don't. Our user-friendly analytics platform is designed for businesses of all sizes. We provide training and support to help you navigate the tools and make the most of the data we offer. You don't need to be a data expert to benefit from our services.

How do your analytics services help me measure the success of my marketing campaigns?

Our services allow you to track key performance indicators (KPIs) such as click-through rates, conversion rates, and return on investment (ROI).

We provide clear, actionable data that helps you assess the success of your marketing campaigns and make informed decisions on improvements.

Can I integrate Soscify's analytics services with my existing marketing tools?

Yes, we offer integration options with various marketing platforms, including popular CRM and email marketing software. This ensures a seamless flow of data between your existing tools and our analytics services for a more comprehensive understanding of your marketing efforts.

What kind of support and assistance do you offer to clients using your analytics services?

We offer comprehensive support, including training, data interpretation, and ongoing assistance. Our team is available to answer questions, provide guidance, and ensure that you're making the most of our analytics services.

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